Marketing strategy & execution for growing businesses
Marketing infrastructure for businesses who are done guessing at growth.
Hey Jano helps businesses understand what is actually holding their marketing back. We identify what needs attention first and build a marketing plan that reflects how the business actually operates.
Hey Jano helps businesses understand what is actually holding their marketing back. We identify what needs attention first and build a marketing plan that reflects how the business actually operates.
Let's Talk
Let's Talk
Marketing strategy & execution for growing businesses
Marketing infrastructure for businesses who are done guessing at growth.
Hey Jano helps businesses understand what is actually holding their marketing back. We identify what needs attention first and build a marketing plan that reflects how the business actually operates.
Let's Talk
the problem
Marketing challenges are rarely caused by a single issue.
Marketing challenges are rarely caused by a single issue.
Marketing challenges are rarely caused by a single issue.
Marketing challenges are rarely caused by a single issue.
Businesses reach out believing they need a better website, stronger SEO, or more leads. The real issue is rarely that simple.
Businesses reach out believing they need a better website, stronger SEO, or more leads. The real issue is rarely that simple.
Businesses often reach out because they believe they need a better website, stronger SEO, more leads, or a new advertising campaign. Sometimes that is exactly where the work needs to begin, but the issue is rarely that simple.
Marketing works as a system. When the pieces are not connected, no single piece can carry the results on its own.
Most small to mid-sized businesses don't have the budget or the team to run that whole system in-house. They're either forced to leave parts of it out or hand the work to an agency that never takes the time to understand how their business actually operates. Either way, the pieces stay disconnected, and the system never comes together.
This is what makes Hey Jano's hybrid approach of strategy and execution unique.
Marketing works as a system. When the pieces are not connected, no single piece can carry the results on its own.
Marketing works as a system. When the pieces are not connected, no single piece can carry the results on its own.
Most small to mid-sized businesses don't have the budget or the team to run that whole system in-house. They're either forced to leave parts of it out or hand the work to an agency that never takes the time to understand how their business actually operates. Either way, the pieces stay disconnected, and the system never comes together.
Most small to mid-sized businesses don't have the budget or the team to run that whole system in-house. They're either forced to leave parts of it out or hand the work to an agency that never takes the time to understand how their business actually operates. Either way, the pieces stay disconnected, and the system never comes together.
Most small to mid-sized businesses don't have the budget or the team to run that whole system in-house. They're either forced to leave parts of it out or hand the work to an agency that never takes the time to understand how their business actually operates. Either way, the pieces stay disconnected, and the system never comes together.
This is what makes Hey Jano's hybrid approach of strategy and execution unique.
This is what makes Hey Jano's hybrid approach of strategy and execution unique.
This is what makes Hey Jano's hybrid approach of strategy and execution unique.
your possible marketing challenges
Common marketing challenges for our clients
Common Marketing challenges for our clients
Common Marketing Challenges for our Clients
You are investing in marketing, but can't clearly explain what it's producing.
You are investing in marketing, but can't clearly explain what it's producing.
You are investing in marketing, but can't clearly explain what it's producing.
Your website gets traffic, but not enough of those visitors convert to leads or customers.
Your website gets traffic, but not enough of those visitors convert to leads or customers.
Your website gets traffic, but not enough of those visitors convert to leads or customers.
Your CRM is a system that no one fully trusts.
Your CRM is a system that no one fully trusts.
Your CRM is a system that no one fully trusts.
Marketing decisions get made channel by channel, with no one looking at the whole picture.
Marketing decisions get made channel by channel, with no one looking at the whole picture.
Marketing decisions get made channel by channel, with no one looking at the whole picture.
You've tried several agencies and still cannot point to what has changed.
You've tried several agencies and still cannot point to what has changed.
You've tried several agencies and still cannot point to what has changed.
The team stays busy, yet no one feels confident that the work is connected to a larger strategy.
The team stays busy, yet no one feels confident that the work is connected to a larger strategy.
The team stays busy, yet no one feels confident that the work is connected to a larger strategy.
what we work on
The work depends on what is holding the business back.
Every business is unique, so there is no standard pricing package. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next. Depending on the business needs, the work may include one or more of the services below:
Every business is unique, so there is no standard pricing package. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next. Depending on the business needs, the work may include one or more of the services below:
strategy & Go-to-market
The Plan
The foundation underneath everything: who you are for, how you reach them, what you say, and which channels are worth the money. Marketing that maps to where the business is going.
brand & messaging
The Message
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
Website optimization
Convert Visitors
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
SEO & AI Search optimization
Get Found
Getting found by people already looking, in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in ChatGPT, Perplexity, and AI Overviews.
Getting found by people already looking, in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in ChatGPT, Perplexity, and AI Overviews.
social content & strategy
Build Presence
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with best trends and practices.
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with best trends and practices.
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with the best trends and practices.
email marketing & Automation
Stay Close
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
CRM & Pipeline Set-ups
Track Everything
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
customer journey mapping
The Thread
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
Blythe Mobley — Founder
"The best marketing decisions happen after you understand the business and not before."
Blythe Mobley — Founder
"The best marketing decisions happen after you understand the business and not before."
Meet the founder
Built by someone who has done this before.
Built by someone who has done this before.
Hi, I'm Blythe Mobley. For over a decade I've led marketing teams, hired agencies, and been the one responsible for whether the work actually grew the business, across a lot of different industries.
I started Hey Jano because I wanted to build the kind of consulting practice I always wished I had been able to hire.
I wanted clients to have a partner who took the time to understand the business and would stay involved long enough to help turn the strategy into something useful.
Because I have spent so much of my career on the client side, I know how frustrating it is to pay for marketing and still feel unsure about what is happening. I also know how quickly the work can become disconnected when you're a company with limited resources.
My role is to bring those pieces together, explain what I believe needs to happen, and stay close enough to the work to know when the plan needs to change.
You will always know why we are doing something, what it is supposed to accomplish, and what I am seeing as the work moves forward.
Hi, I'm Blythe Mobley. For over a decade I've led marketing teams, hired agencies, and been the one responsible for whether the work actually grew the business, across a lot of different industries.
I started Hey Jano because I wanted to build the kind of consulting practice I always wished I had been able to hire.
I wanted clients to have a partner who took the time to understand the business and would stay involved long enough to help turn the strategy into something useful.
Because I have spent so much of my career on the client side, I know how frustrating it is to pay for marketing and still feel unsure about what is happening. I also know how quickly the work can become disconnected when you're a company with limited resources.
My role is to bring those pieces together, explain what I believe needs to happen, and stay close enough to the work to know when the plan needs to change.
You will always know why we are doing something, what it is supposed to accomplish, and what I am seeing as the work moves forward.
Hi, I'm Blythe Mobley. For over a decade I've led marketing teams, hired the agencies, and been the one responsible for whether the work actually grew the business, across a lot of different industries.
I started Hey Jano because I wanted to build the kind of consulting practice I always wished I had been able to hire.
I wanted clients to have a partner who took the time to understand the business and would stay involved long enough to help turn the strategy into something useful.
Because I have spent so much of my career on the client side, I know how frustrating it is to pay for marketing and still feel unsure about what is happening. I also know how quickly the work can become disconnected when you're a company with limited resources.
My role is to bring those pieces together, explain what I believe needs to happen, and stay close enough to the work to know when the plan needs to change.
You will always know why we are doing something, what it is supposed to accomplish, and what I am seeing as the work moves forward.
Hi, I'm Blythe Mobley. For over a decade I've led marketing teams, hired agencies, and been the one responsible for whether the work actually grew the business, across a lot of different industries.
I started Hey Jano because I wanted to build the kind of consulting practice I always wished I had been able to hire.
I wanted clients to have a partner who took the time to understand the business and would stay involved long enough to help turn the strategy into something useful.
Because I have spent so much of my career on the client side, I know how frustrating it is to pay for marketing and still feel unsure about what is happening. I also know how quickly the work can become disconnected when you're a company with limited resources.
My role is to bring those pieces together, explain what I believe needs to happen, and stay close enough to the work to know when the plan needs to change.
You will always know why we are doing something, what it is supposed to accomplish, and what I am seeing as the work moves forward.
Reach out
Book a call
Why Hey Jano Is different
Hey Jano was built from the client side of the table.
A polished presentation isn't enough if the business still doesn't have a clear answer. Neither is a report full of activity if no one can explain what is working, who owns the result, or how the work connects to the company's actual goals.
A polished presentation isn't enough if the business still doesn't have a clear answer. Neither is a report full of activity if no one can explain what is working, who owns the result, or how the work connects to the company's actual goals.
Our process starts with understanding the business, the customers, the goals, what has already been tried, and what keeps getting in the way. Once that is clear, the right priorities become much easier to see.
Our process starts with understanding the business, the customers, the goals, what has already been tried, and what keeps getting in the way. Once that is clear, the right priorities become much easier to see.
Sometimes the answer is SEO. Sometimes it is paid media, positioning, lead follow-up, CRM cleanup, or a website that is not doing enough to help people make a decision. More often, it is a combination of several things that need to work together.
Sometimes the answer is SEO. Sometimes it is paid media, positioning, lead follow-up, CRM cleanup, or a website that is not doing enough to help people make a decision. More often, it is a combination of several things that need to work together.
Expertise and experience for both B2B and B2C businesses.
Expertise and experience for both B2B and B2C businesses.
Expertise and experience for both B2B and B2C businesses.
Foundation
Strategy & Systems
Build the marketing foundation your business needs with clear strategy and systems that support long-term growth.
Positioning
Brand & Messaging
Clarify your positioning, strengthen your messaging, and create a brand that connects with the customers you want to reach.
Demand
Growth & Acquisition
Create marketing that attracts and supports sustainable growth across the channels that make sense for your business.
Visibility
SEO & AI Search
Improve how customers find your business through technical SEO, content strategy, local search, and AI search visibility.
Foundation
Strategy & Systems
Build the marketing foundation your business needs with clear strategy and systems that support long-term growth.
Demand
Growth & Acquisition
Create marketing that attracts and supports sustainable growth across the channels that make sense for your business.
Positioning
Brand & Messaging
Clarify your positioning, strengthen your messaging, and create a brand that connects with the customers you want to reach.
Visibility
SEO & AI Search
Improve how customers find your business through technical SEO, content strategy, local search, and AI search visibility.
Foundation
Strategy & Systems
Build the marketing foundation your business needs with clear strategy and systems that support long-term growth.
Demand
Growth & Acquisition
Create marketing that attracts and supports sustainable growth across the channels that make sense for your business.
Positioning
Brand & Messaging
Clarify your positioning, strengthen your messaging, and create a brand that connects with the customers you want to reach.
Visibility
SEO & AI Search
Improve how customers find your business through technical SEO, content strategy, local search, and AI search visibility.
Foundation
Strategy & Systems
Build the marketing foundation your business needs with clear strategy and systems that support long-term growth.
Visibility
SEO & AI Search
Improve how customers find your business through technical SEO, content strategy, local search, and AI search visibility.
Demand
Growth & Acquisition
Create marketing that attracts and supports sustainable growth across the channels that make sense for your business.
Positioning
Brand & Messaging
Clarify your positioning, strengthen your messaging, and create a brand that connects with the customers you want to reach.
who we're here for
for businesses who want more than just another agency
Businesses who want more than just an agency
Senior marketing leadership without a full-time hire
Senior marketing leadership without a full-time hire.
Senior marketing leadership without a full-time hire
Strategy plus real involvement in the execution.
Strategy plus real involvement in the execution.
Strategy plus real involvement in the execution.
A "why" behind everything done along with reporting on next steps.
A "why" behind everything done along with reporting on next steps.
A "why" behind everything done along with reporting on next steps.
No long-term contracts.
No long-term contracts.
No long-term contracts.
No more starting over with a new agency every few months.
No more starting over with a new agency every few months.
No more starting over with a new agency every few months.
who we're here for
What we work on
The work depends on what is holding the business back.
Every business is unique, so there is no standard pricing package. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next. Depending on the business needs, the work may include one or more of the services below:
strategy & Go-to-market
The Plan
The foundation underneath everything: who your audience is, how to reach them, what to say, and which channels are worth the money. Marketing that maps to where the business is going.
brand & messaging
The Message
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
Website optimization
Convert Visitors
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
SEO & AI Search optimization
Get Found
Getting found by people already looking, in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in ChatGPT, Perplexity, and AI Overviews.
social content & strategy
Build Presence
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with best trends and practices.
email marketing & Automation
Stay Close
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
CRM & Pipeline Set-ups
Track Everything
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
customer journey mapping
The Thread
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
Let's talk about where things feel stuck.
Let's talk about where things feel stuck.
An introductory conversation, followed by a free audit.
An introductory conversation, followed by a free audit.
Book a call
Hey Jano — Discovery call
30-minute intro call with Blythe
Book A Call
Hey Jano — Discovery call
30-minute intro call with Blythe
Marketing infrastructure for businesses that are done guessing at growth.
© 2026 Hey Jano Marketing & Consulting. All rights reserved.
© 2026 Hey Jano Marketing & Consulting. All rights reserved.