MARKETING INFRASTRUCTURE | STRATEGY & EXECUTION
Marketing infrastructure for businesses that are done guessing at growth.
Strategy. Systems. Execution. Built from scratch by a senior operator who has done it before.
MARKETING INFRASTRUCTURE | STRATEGY & EXECUTION
Marketing infrastructure for businesses that are done
guessing at growth.
Strategy. Systems. Execution. Built from scratch by a senior operator who has done it before.
Experience
11+
11+
Years building marketing functions end to end. Top of funnel to retention.
Years building marketing functions end to end. Top of funnel to retention.
Scope
Full-funnel
Full-funnel
Strategy, systems, content, search, sales enablement, brand.
Every stage.
Strategy, systems, content, search, sales enablement, brand.
Every stage.
The signal
"You know enough to know something's broken. That's exactly where we come in."
What we're not
You get a senior operator. Strategy, building, and accountability in one place. No handoffs. No junior account teams.
Experience
11+
Years building marketing functions end to end. Top of funnel to retention.
Scope
Full-funnel
Strategy, systems, content, search, sales enablement, brand. Every stage.
The signal
"You know enough to know something's broken. That's exactly where we come in."
What we're not
You get a senior operator. Strategy, building, and accountability in one place. No handoffs. No junior account teams.
Strategy & Messaging
Strategy & Messaging
crm + marketing automation
crm + marketing automation
Content & Editorial
Content & Editorial
SEO + AI Search
SEO + AI Search
Nurture & Email
Nurture & Email
Outbound & Sales Enablement
Outbound & Sales Enablement
Brand positioning
Brand positioning
How this works
How this works
From stalled to producing, with a clear process.
From stalled to producing, with a clear process.
No mysteries and no endless planning phases. Real output at every stage.
No mysteries and no endless planning phases. Real output at every stage.
No mysteries and no endless planning phases. Real output at every stage.
01
01
Diagnose
Diagnose
Diagnose
Every project starts with understanding your business. We name what's broken and what's missing.
Every project starts with understanding your business. We name what's broken and what's missing.
Every project starts with understanding your business. We name what's broken and what's missing.
02
02
Align
Align
Align
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
03
03
Build
Build
Build
Once the strategy is clear, we put it into action. Every recommendation is built to support the same goal instead of working as a collection of disconnected tactics.
Once the strategy is clear, we put it into action. Every recommendation is built to support the same goal instead of working as a collection of disconnected tactics.
Once the strategy is clear, we put it into action. Every recommendation is built to support the same goal instead of working as a collection of disconnected tactics.
04
04
Execute
Execute
We put it in motion. We measure results, learn from the data, and continue improving over time so your marketing keeps working as your business grows.
We put it in motion. We measure results, learn from the data, and continue improving over time so your marketing keeps working as your business grows.
04
Execute
We put it in motion. We measure results, learn from the data, and continue improving over time so your marketing keeps working as your business grows.
01
Diagnose
Every project starts with understanding your business. We name what's broken and what's missing.
02
Align
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
03
Build
Once the strategy is clear, we put it into action. Every recommendation is built to support the same goal instead of working as a collection of disconnected tactics.
04
Execute
We put it in motion. We measure results, learn from the data, and continue improving over time so your marketing keeps working as your business grows.
Services
Strategy you can use. Execution you can count on.
Most engagements start with a marketing infrastructure build, then move into ongoing support. Here's how it works.
Most engagements start with a marketing infrastructure build, then move into ongoing support. Here's how it works.
Most engagements start with a marketing infrastructure build, then move into ongoing support. Here's how it works.
Step 01 — Get it built
Marketing Infrastructure Build
We audit what's broken or missing. Strategy, CRM, content, search, sequences, messaging. Then we build in a defined timeline. Scoped to where you're starting.
We audit what's broken or missing. Strategy, CRM, content, search, sequences, messaging. Then we build in a defined timeline. Scoped to where you're starting.
We audit what's broken or missing. Strategy, CRM, content, search, sequences, messaging. Then we build in a defined timeline. Scoped to where you're starting.
Step 02 — Keep it running
Ongoing Retainer
Once the foundation is in place, we keep it moving. Ongoing execution and optimization across your marketing function. Senior operator running it directly.
Once the foundation is in place, we keep it moving. Ongoing execution and optimization across your marketing function. Senior operator running it directly.
Once the foundation is in place, we keep it moving. Ongoing execution and optimization across your marketing function. Senior operator running it directly.
Retainer 01
Starter
Advisory and targeted execution. Funnel optimization, messaging updates, monthly strategy sessions.
Advisory and targeted execution. Funnel optimization, messaging updates, monthly strategy sessions.
Advisory and targeted execution. Funnel optimization, messaging updates, monthly strategy sessions.
Retainer 02
Growth
Full execution across marketing systems. Content, CRM, campaigns, nurture, and reporting tied to pipeline.
Full execution across marketing systems. Content, CRM, campaigns, nurture, and reporting tied to pipeline.
Full execution across marketing systems. Content, CRM, campaigns, nurture, and reporting tied to pipeline.
Retainer 03
Fractional CMO
Full marketing function. Strategy, content, CRM, campaigns, search, performance accountability.
Full marketing function. Strategy, content, CRM, campaigns, search, performance accountability.
Full marketing function. Strategy, content, CRM, campaigns, search, performance accountability.
The difference
You go from guessing to having a system.
This is what we're solving. And what it looks like on the other side.
This is what we're solving. And what it looks like on the other side.
This is what we're solving. And what it looks like on the other side.
This is what we're solving. And what it looks like on the other side.
Before Hey Jano
BEFORE HEY JANO
Leads come in and go nowhere.
Leads come in and go nowhere.
Leads come in and go nowhere.
The CRM is whatever the last salesperson left behind.
The CRM is whatever the last salesperson left behind.
The CRM is whatever the last salesperson left behind.
Marketing and sales aren't talking.
Marketing and sales aren't talking.
Marketing and sales aren't talking.
No one knows what's working.
No one knows what's working.
No one knows what's working.
Search and AI tools surface competitors, not you.
Search and AI tools surface competitors, not you.
Search and AI tools surface competitors, not you.
After Hey Jano
Pipeline moves. Leads get nurtured. Deals get closed.
Pipeline moves. Leads get nurtured. Deals get closed.
Pipeline moves. Leads get nurtured. Deals get closed.
Your CRM works. Finally.
Your CRM works. Finally.
Your CRM works. Finally.
Marketing feeds sales. They're pulling in the same direction.
Marketing feeds sales. They're pulling in the same direction.
Marketing feeds sales. They're pulling in the same direction.
You know your numbers. They're going in the right direction.
You know your numbers. They're going in the right direction.
You know your numbers. They're going in the right direction.
You show up where buyers are searching - both in Google and in AI tools.
You show up where buyers are searching - both in Google and in AI tools.
You show up where buyers are searching - both in Google and in AI tools.
Blythe Mobley — Founder
"The best marketing decisions happen after you understand the business and not before."
About
Built by someone who has done this before.
Built by someone who has done this before.
Built by someone who has done this before.
I've spent my career helping businesses solve marketing problems, but I've learned that the best solutions rarely start with marketing.
They start with understanding the business.
Over the years, I've worked across both B2B and B2C organizations, leading everything from go-to-market strategy and demand generation to SEO, CRM, customer journeys, website optimization, and marketing operations. One thing has stayed consistent: the businesses that grow aren't always the ones doing the most marketing. They're the ones making better marketing decisions.
I started Hey Jano because I wanted to build the kind of marketing partner I always wished existed. Businesses deserve to work with someone who asks thoughtful questions, communicates honestly, and isn't interested in selling services a business doesn't need.
Most clients hire me for one project. Many stay because once we solve the first problem, we usually uncover opportunities they didn't realize were connected.
You get me. Not a coordinator.
Most firms sell you a senior name and deliver a junior team. That's not how this works. You get me in your corner every week. I'll be the one building the strategy, the systems, and holding the line on what actually moves revenue.
You get me. Not a coordinator.
Most firms sell you a senior name and deliver a junior team. That's not how this works. You get me in your corner every week. I'll be the one building the strategy, the systems, and holding the line on what actually moves revenue.
WHY HEY JANO
WHY HEY JANO
The name "Jano" comes from my mom, Jane. It was a nickname, and it reminds me to build a business the same way she lived her life: with curiosity, integrity, and genuine relationships.
About
Built by someone who has done this before.
I've spent my career helping businesses solve marketing problems, but I've learned that the best solutions rarely start with marketing.
They start with understanding the business.
Over the years, I've worked across both B2B and B2C organizations, leading everything from go-to-market strategy and demand generation to SEO, CRM, customer journeys, website optimization, and marketing operations. One thing has stayed consistent: the businesses that grow aren't always the ones doing the most marketing. They're the ones making better marketing decisions.
I started Hey Jano because I wanted to build the kind of marketing partner I always wished existed. Businesses deserve to work with someone who asks thoughtful questions, communicates honestly, and isn't interested in selling services a business doesn't need.
Most clients hire me for one project. Many stay because once we solve the first problem, we usually uncover opportunities they didn't realize were connected.
You get me. Not a coordinator.
Most firms sell you a senior name and deliver a junior team. That's not how this works. You get me in your corner every week. I'll be the one building the strategy, the systems, and holding the line on what actually moves revenue.
WHY HEY JANO
The name "Jano" comes from my mom, Jane. It was a nickname, and it reminds me to build a business the same way she lived her life: with curiosity, integrity, and genuine relationships.
Hey. Let's get to work.
Hey. Let's get to work.
Hey. Let's get to work.
Book a call to have a real conversation about what's broken and how we can fix it.
Book a call to have a real conversation about what's broken and how we can fix it.
Book a call to have a real conversation about what's broken and how we can fix it.
Marketing infrastructure for businesses that are done guessing at growth.
Work
Connect
Marketing infrastructure for businesses that are done guessing at growth.
Work
Connect
Marketing infrastructure for businesses that are done guessing at growth.
Work
Connect
Marketing infrastructure for businesses that are done guessing at growth.
Work
Connect
© 2026 Hey Jano Marketing & Consulting. All rights reserved.
© 2026 Hey Jano Marketing & Consulting. All rights reserved.