MARKETING INFRASTRUCTURE | STRATEGY & EXECUTION
Marketing
infrastructure for businesses that are done guessing at growth.
Strategy. Systems. Execution. Built from scratch by a senior operator who has done it before.
We do the marketing you don't have time to figure out.
MARKETING INFRASTRUCTURE | STRATEGY & EXECUTION
Marketing infrastructure for businesses that are done
guessing at growth.
Strategy. Systems. Execution. Built from scratch by a senior operator who has done it before.
We do the marketing you don't have time to figure out.
Experience
11
11
Years building marketing functions end to end. Top of funnel to retention.
Years building marketing functions end to end. Top of funnel to retention.
Scope
Full-funnel
Full-funnel
Full-funnel
Strategy, systems, content, search, sales enablement, brand.
Every stage.
Strategy, systems, content, search, sales enablement, brand.
Every stage.
The signal
"You know enough to know something's broken. That's exactly where we come in."
What we're not
You get a senior operator. Strategy, building, and accountability in one place. No handoffs. No junior account teams.
Experience
11
Years building marketing functions end to end. Top of funnel to retention.
Scope
Full-funnel
Strategy, systems, content, search, sales enablement, brand. Every stage.
The signal
"You know enough to know something's broken. That's exactly where we come in."
What we're not
You get a senior operator. Strategy, building, and accountability in one place. No handoffs. No junior account teams.
Strategy & Messaging
Strategy & Messaging
crm + marketing automation
crm + marketing automation
Content & Editorial
Content & Editorial
SEO + AI Search
SEO + AI Search
Nurture & Email
Nurture & Email
Outbound & Sales Enablement
Outbound & Sales Enablement
Brand positioning
Brand positioning
How this works
How this works
From stalled to producing — with a clear process.
From stalled to producing — with a clear process.
No mystery. No endless planning phase. Real output at every stage.
No mystery. No endless planning phase. Real output at every stage.
No mystery. No endless planning phase. Real output at every stage.
01
01
Diagnose
Diagnose
Diagnose
We audit what you have. Strategy, CRM, content, search visibility, sequences, messaging. We name what's broken and what's missing.
We audit what you have. Strategy, CRM, content, search visibility, sequences, messaging. We name what's broken and what's missing.
We audit what you have. Strategy, CRM, content, search visibility, sequences, messaging. We name what's broken and what's missing.
02
02
Align
Align
Align
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
Before we build anything, we agree on priorities, timeline, and what success actually looks like.
03
03
Build
Build
Build
CRM. Content. Search. Nurture sequences. Messaging. Sales enablement. We build the infrastructure that makes revenue predictable.
CRM. Content. Search. Nurture sequences. Messaging. Sales enablement. We build the infrastructure that makes revenue predictable.
CRM. Content. Search. Nurture sequences. Messaging. Sales enablement. We build the infrastructure that makes revenue predictable.
04
04
Execute
Execute
We put it in motion. Your website gets found, leads get nurtured, and sales gets enabled. You get a system that runs and numbers that move.
We put it in motion. Your website gets found, leads get nurtured, and sales gets enabled. You get a system that runs and numbers that move.
04
Execute
We put it in motion. Your website gets found, leads get nurtured, and sales gets enabled. You get a system that runs and numbers that move.
01
Diagnose
We audit what you have. Strategy, CRM, content, search visibility, sequences, messaging. We name what's broken and what's missing.
02
Align
We agree on priorities, timeline, and what success actually looks like — before we build anything.
03
Build
CRM setup. Nurture sequences. Outbound cadences. SEO foundation. The infrastructure that makes revenue predictable.
04
Execute
We put it in motion. Leads get nurtured. Sales gets enabled. You get a system that runs — and numbers that move.
Services
Strategy you can use. Execution you can count on.
Most engagements start with a marketing infrastructure build, then move into ongoing support. Here's how it works.
Most engagements start with a marketing infrastructure build, then move into ongoing support. Here's how it works.
Most engagements start with a marketing infrastructure build, then move into ongoing support. Here's how it works.
Step 01 — Get it built
Marketing Infrastructure Build
We audit what's broken or missing. Strategy, CRM, content, search, sequences, messaging. Then we build in a defined timeline. Scoped to where you're starting.
We audit what's broken or missing. Strategy, CRM, content, search, sequences, messaging. Then we build in a defined timeline. Scoped to where you're starting.
We audit what's broken or missing. Strategy, CRM, content, search, sequences, messaging. Then we build in a defined timeline. Scoped to where you're starting.
Step 02 — Keep it running
Ongoing Retainer
Once the foundation is in place, we keep it moving. Ongoing execution and optimization across your marketing function. Senior operator running it directly.
Once the foundation is in place, we keep it moving. Ongoing execution and optimization across your marketing function. Senior operator running it directly.
Once the foundation is in place, we keep it moving. Ongoing execution and optimization across your marketing function. Senior operator running it directly.
Retainer 01
Starter
Advisory and targeted execution. Funnel optimization, messaging updates, monthly strategy sessions.
Advisory and targeted execution. Funnel optimization, messaging updates, monthly strategy sessions.
Advisory and targeted execution. Funnel optimization, messaging updates, monthly strategy sessions.
Retainer 02
Growth
Full execution across marketing systems. Content, CRM, campaigns, nurture, and reporting tied to pipeline.
Full execution across marketing systems. Content, CRM, campaigns, nurture, and reporting tied to pipeline.
Full execution across marketing systems. Content, CRM, campaigns, nurture, and reporting tied to pipeline.
Retainer 03
Fractional CMO
Full marketing function. Strategy, content, CRM, campaigns, search, performance accountability.
Full marketing function. Strategy, content, CRM, campaigns, search, performance accountability.
Full marketing function. Strategy, content, CRM, campaigns, search, performance accountability.
The difference
You go from guessing to having a system.
This is what we're solving. And what it looks like on the other side.
This is what we're solving. And what it looks like on the other side.
This is what we're solving. And what it looks like on the other side.
This is what we're solving. And what it looks like on the other side.
Before Hey Jano
BEFORE HEY JANO
Leads come in and go nowhere.
Leads come in and go nowhere.
Leads come in and go nowhere.
The CRM is whatever the last salesperson left behind.
The CRM is whatever the last salesperson left behind.
The CRM is whatever the last salesperson left behind.
Marketing and sales aren't talking.
Marketing and sales aren't talking.
Marketing and sales aren't talking.
No one knows what's working.
No one knows what's working.
No one knows what's working.
Search and AI tools surface competitors, not you.
Search and AI tools surface competitors, not you.
Search and AI tools surface competitors, not you.
After Hey Jano
Pipeline moves. Leads get nurtured. Deals get closed.
Pipeline moves. Leads get nurtured. Deals get closed.
Pipeline moves. Leads get nurtured. Deals get closed.
Your CRM works. Finally.
Your CRM works. Finally.
Your CRM works. Finally.
Marketing feeds sales. They're pulling in the same direction.
Marketing feeds sales. They're pulling in the same direction.
Marketing feeds sales. They're pulling in the same direction.
You know your numbers. They're going in the right direction.
You know your numbers. They're going in the right direction.
You know your numbers. They're going in the right direction.
You show up where buyers are searching - both in Google and in AI tools.
You show up where buyers are searching - both in Google and in AI tools.
You show up where buyers are searching - both in Google and in AI tools.
Blythe Mobley — Founder
"I make decisions alongside C-suite leaders. I know what the problems are, and I know how to fix them."
About
Built by someone who has done this before.
Built by someone who has done this before.
Built by someone who has done this before.
11 years. Real companies. Solid revenue engines built every time.
I'm Blythe Mobley. I've never sat in a pure marketing role. I always end up owning full go-to-market because that's where the real work is. Top of funnel to retention. How we get them, how we convert, how we keep them.
I've walked into stalled pipelines, broken CRMs, and marketing and sales teams that weren't talking. Each time I built or rebuilt the infrastructure. Each time revenue started moving.
This is not theory. This is proof. I know what breaks first, what gets skipped, and what actually moves the needle.
You get me. Not a coordinator.
Most firms sell you a senior name and deliver a junior team. That's not how this works. You get me in your corner every week. I'll be the one building the strategy, the systems, and holding the line on what actually moves revenue.
You get me. Not a coordinator.
Most firms sell you a senior name and deliver a junior team. That's not how this works. You get me in your corner every week. I'll be the one building the strategy, the systems, and holding the line on what actually moves revenue.
Why Hey Jano
Hey Jano is named after my mother Jane. Jano was her nickname. She passed away suddenly in June 2025. She was my loudest supporter. Her name is in this business because she belongs here.
About
Built by someone who has done this before.
11 years. Real companies. Solid revenue engines built every time.
I'm Blythe Mobley. I've never sat in a pure marketing role. I always end up owning full go-to-market because that's where the real work is. Top of funnel to retention. How we get them, how we convert, how we keep them.
I've walked into stalled pipelines, broken CRMs, and marketing and sales teams that weren't talking. Each time I built or rebuilt the infrastructure. Each time revenue started moving.
This is not theory. This is proof. I know what breaks first, what gets skipped, and what actually moves the needle.
You get me. Not a coordinator.
Most firms sell you a senior name and deliver a junior team. That's not how this works. You get me in your corner every week. I'll be the one building the strategy, the systems, and holding the line on what actually moves revenue.
Why Hey Jano
Hey Jano is named after my mother Jane. Jano was her nickname. She passed away suddenly in June 2025. She was my loudest supporter. Her name is in this business because she belongs here.
Hey. Let's get to work.
Hey. Let's get to work.
Hey. Let's get to work.
Book a call to have a real conversation about what's broken and how we can fix it.
Book a call to have a real conversation about what's broken and how we can fix it.
Book a call to have a real conversation about what's broken and how we can fix it.
Marketing infrastructure for businesses that are done guessing at growth.
Work
Case studies (coming soon)
Connect
Marketing infrastructure for businesses that are done guessing at growth.
Work
Case studies (coming soon)
Connect
Marketing infrastructure for businesses that are done guessing at growth.
Work
Case studies (coming soon)
Connect
Marketing infrastructure for businesses that are done guessing at growth.
Work
Case studies (coming soon)
Connect
© 2026 Hey Jano Marketing & Consulting. All rights reserved.
© 2026 Hey Jano Marketing & Consulting. All rights reserved.