Services
Built for businesses who need it done.
Every engagement starts with understanding where you are. We scope to your situation, not a package. Here's what we build and how we work.
THE PROBLEM
Marketing challenges are rarely caused by a single issue.
Marketing challenges are rarely caused by a single issue.
Businesses reach out believing they need a better website, stronger SEO, or more leads. The real issue is rarely that simple.
Businesses reach out believing they need a better website, stronger SEO, or more leads. The real issue is rarely that simple.
Marketing works as a system. When the pieces are not connected, no single piece can carry the results on its own.
Marketing works as a system. When the pieces are not connected, no single piece can carry the results on its own.
Most small to mid-sized businesses don't have the budget or the team to run that whole system in-house. They're either forced to leave parts of it out or hand the work to an agency that never takes the time to understand how their business actually operates. Either way, the pieces stay disconnected, and the system never comes together.
Most small to mid-sized businesses don't have the budget or the team to run that whole system in-house. They're either forced to leave parts of it out or hand the work to an agency that never takes the time to understand how their business actually operates. Either way, the pieces stay disconnected, and the system never comes together.
This is what makes Hey Jano's hybrid approach of strategy and execution unique.
This is what makes Hey Jano's hybrid approach of strategy and execution unique.
Common Marketing Challenges for our Clients
You are investing in marketing, but can't clearly explain what it's producing.
Your website gets traffic, but not enough of those visitors convert to leads or customers.
Your CRM is a system that no one fully trusts.
Marketing decisions get made channel by channel, with no one looking at the whole picture.
You've tried several agencies and still cannot point to what has changed.
The team stays busy, yet no one feels confident that the work is connected to a larger strategy.
Common marketing challenges for our clients
Common Marketing challenges for our clients
You are investing in marketing, but can't clearly explain what it's producing.
You are investing in marketing, but can't clearly explain what it's producing.
Your website gets traffic, but not enough of those visitors convert to leads or customers.
Your website gets traffic, but not enough of those visitors convert to leads or customers.
Your CRM is a system that no one fully trusts.
Your CRM is a system that no one fully trusts.
Marketing decisions get made channel by channel, with no one looking at the whole picture.
Marketing decisions get made channel by channel, with no one looking at the whole picture.
You've tried several agencies and still cannot point to what has changed.
You've tried several agencies and still cannot point to what has changed.
The team stays busy, yet no one feels confident that the work is connected to a larger strategy.
The team stays busy, yet no one feels confident that the work is connected to a larger strategy.
Technical and on-page SEO executed across the site
SEO strategy, keyword research, and content plan
Follow-up emails written & automated
Google Business Profile and local search, where local matters to your business
Tracking and reporting for visibility
Full audit of website, messaging, & search presence
Messaging & website updates for conversions
AI search visibility: structured data and content built to be found and cited by AI tools
CRM cleaned to capture and track leads
Outbound and sales materials, where a sales team is part of your business
marketing infrastructure build
Start here. Build the foundation.
Most companies we work with have a foundational marketing problem. Before recommending a strategy, we want to understand what you're building, who you're trying to reach, what's already working, and where the opportunities really are. Once that is locked in, we execute within a defined timeline and with real deliverables at the end.
What gets built will depend on your marketing audit.
Not sure which build is right for you?
We figure that out on the call. You tell us where things stand — we tell you what you actually need.
Book a call
Technical and on-page SEO executed across the site
SEO strategy, keyword research, and content plan
Follow-up emails written and automated
Google Business Profile and local search, where local matters to your business
Tracking and reporting for visibility
Full audit of website, messaging, & search presence
Messaging & website updates for conversions
AI search visibility: structured data and content built to be found and cited by AI tools
CRM cleaned to capture and track leads
Outbound and sales materials, where a sales team is part of your business
marketing infrastructure build
Start here. Build the foundation.
Most companies we work with have a foundational marketing problem. Before recommending a strategy, we want to understand what you're building, who you're trying to reach, what's already working, and where the opportunities really are. Once that is locked in, we execute within a defined timeline and with real deliverables at the end.
What gets built will depend on your marketing audit.
Not sure which build is right for you?
We figure that out on the call. You tell us where things stand — we tell you what you actually need.
Book a call
Technical and on-page SEO executed across the site
SEO strategy, keyword research, and content plan
Follow-up emails written & automated
Google Business Profile and local search, where local matters to your business
Tracking and reporting for visibility
Full audit of website, messaging, & search presence
Messaging & website updates for conversions
AI search visibility: structured data and content built to be found and cited by AI tools
CRM cleaned to capture and track leads
Outbound and sales materials, where a sales team is part of your business
marketing infrastructure build
Start here. Build the foundation.
Most companies we work with have a foundational marketing problem. Before recommending a strategy, we want to understand what you're building, who you're trying to reach, what's already working, and where the opportunities really are. Once that is locked in, we execute within a defined timeline and with real deliverables at the end.
What gets built will depend on your marketing audit.
Not sure which build is right for you?
We figure that out on the call. You tell us where things stand — we tell you what you actually need.
Book a call
Technical and on-page SEO executed across the site
SEO strategy, keyword research, and content plan
Follow-up emails written & automated
Google Business Profile and local search, where local matters to your business
Tracking and reporting for visibility
Full audit of website, messaging, & search presence
Messaging & website updates for conversions
AI search visibility: structured data and content built to be found and cited by AI tools
CRM cleaned to capture and track leads
Outbound and sales materials, where a sales team is part of your business
marketing infrastructure build
Start here. Build the foundation.
Most companies we work with have a foundational marketing problem. Before recommending a strategy, we want to understand what you're building, who you're trying to reach, what's already working, and where the opportunities really are. Once that is locked in, we execute within a defined timeline and with real deliverables at the end.
What gets built will depend on your marketing audit.
Not sure which build is right for you?
We figure that out on the call. You tell us where things stand — we tell you what you actually need.
Book a call
ongoing retainers
ongoing retainers
Keep it running.
Keep it running.
Once the foundation is built, we keep it moving. Monthly retainers are scoped to how much support you need, from focused advisory to full fractional CMO coverage. All retainers include a senior operator. No junior account teams.
Once the foundation is built, we keep it moving. Monthly retainers are scoped to how much support you need, from focused advisory to full fractional CMO coverage. All retainers include a senior operator. No junior account teams.
what we work on
what we work on
The work depends on what is holding the business back.
The work depends on what is holding the business back.
Every business is unique, so there is no standard packaging. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next. Depending on those needs, the work may include one or more of the services below:
Every business is unique, so there is no standard packaging. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next.
Every business is unique, so there is no standard packaging. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next. Depending on those needs, the work may include one or more of the services below:
ongoing retainers
Keep it running.
Once the foundation is built, we keep it moving. Monthly retainers are scoped to how much support you need, from focused advisory to full fractional CMO coverage. All retainers include a senior operator. No junior account teams.
what we work on
The work depends on what is holding the business back.
Every business is unique, so there is no standard packaging. Instead, we start with a free consultation to see where things stand. From there, we audit what is in place, pinpoint the gaps, and build a proposal tailored to what your business needs next. Depending on those needs, the work may include one or more of the services below:
strategy & Go-to-market
strategy & G0-to-market
The Plan
The Plan
The foundation underneath everything: who you are for, how you reach them, what you say, and which channels are worth the money. Marketing that maps to where the business is going.
The foundation underneath everything: who you are for, how you reach them, what you say, and which channels are worth the money. Marketing that maps to where the business is going.
The foundation underneath everything: who you are for, how you reach them, what you say, and which channels are worth the money. Marketing that maps to where the business is going.
brand & messaging
brand & messaging
The Message
The Message
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
Website optimization
Website optimization
Convert Visitors
Convert Visitors
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
SEO & AI Search optimization
SEO & AI optimization
Get Found
Get Found
Getting found by people already looking, in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in ChatGPT, Perplexity, and AI Overviews.
Getting found by people already looking, in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in ChatGPT, Perplexity, and AI Overviews.
Getting found by people looking in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in AI Overviews.
strategy & Go-to-market
The Plan
The foundation underneath everything: who you are for, how you reach them, what you say, and which channels are worth the money. Marketing that maps to where the business is going.
brand & messaging
The Message
The words and positioning that make people understand why to choose you. Value props, voice, and a message that stays consistent everywhere.
Website optimization
Convert Visitors
Turning the traffic you already have into leads, purchases, and bookings. Clearer messaging, better structure, and pages built to help people make a decision.
SEO & AI Search optimization
Get Found
Getting found by people already looking, in Google and in AI answers. Technical SEO, content, and schema, plus the setup that gets you cited in ChatGPT, Perplexity, and AI Overviews.
social content & strategy
social content & strategy
Build Presence
Build Presence
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with best trends and practices.
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with best trends and practices.
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with the best trends and practices.
email marketing & Automation
email marketing & Automation
Stay Close
Stay Close
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
CRM & Pipeline Set-ups
CRM & Pipeline Set-ups
Track Everything
Track Everything
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
Set up and clean the CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
customer journey mapping
customer journey mapping
The Thread
The Thread
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
social content & strategy
Build Presence
A reason behind every post, not just a calendar to fill. Content and a plan that builds presence with the people you actually want as customers. All while keeping up with best trends and practices.
email marketing & Automation
Stay Close
The sequences and campaigns that keep you in front of the right people. Welcome, nurture, re-engagement, and win-back, built around how your customers actually buy.
CRM & Pipeline Set-ups
Track Everything
Set up and clean up your CRM so every lead is tracked, nothing slips, and you can trust the data. Build the pipeline stages and automation that move people from interested to closed.
customer journey mapping
The Thread
Following the full path from first touch to customer and fixing the points where people fall off. The piece that ties all the others together, so nothing works in isolation.
Specialized projects
Need one specific thing done?
Standalone engagements for companies that have a clear, defined need. Fixed scope, real deliverables. No retainer required.
Sales
Sales
Sales
Sales Enablement Package
Sales Enablement Package
Development of sales materials and frameworks. Pitch decks, messaging architecture, ICP definition, buyer journeys, and outreach structure — built to give your sales team what they need to close.
Development of sales materials and frameworks. Pitch decks, messaging architecture, ICP definition, buyer journeys, and outreach structure — built to give your sales team what they need to close.
SEO
SEO Strategy
SEO Strategy
A complete SEO strategy built for your stage. Keyword research, site structure recommendations, content planning, and on-page and technical SEO guidance — so you know exactly what to build and why.
A complete SEO strategy built for your stage. Keyword research, site structure recommendations, content planning, and on-page and technical SEO guidance — so you know exactly what to build and why.
Website
Website Optimization
Optimization of your website messaging, user flow, and conversion strategy. CTA development, page-level improvements, and a clear picture of where you're losing visitors and how to fix it.
Optimization of your website messaging, user flow, and conversion strategy. CTA development, page-level improvements, and a clear picture of where you're losing visitors and how to fix it.
All projects are scoped on the call.
We agree on deliverables in writing before anything starts. No surprises, no scope creep.
We agree on deliverables in writing before anything starts. No surprises, no scope creep.
All Projects Are Scoped on the Call
We agree on deliverables in writing before anything starts. No surprises, no scope creep.
frequently asked questions
How do engagements start?
With a free 30-minute call and a free audit. We look at what's in place, name what's broken and what's missing, and send you a proposal scoped to what your business actually needs. No pitch on the call, and no obligation after the audit.
What does it cost?
There's no standard package, because no two businesses need the same work. After the free audit, you get a written proposal with deliverables and pricing agreed before anything starts.
How is Hey Jano different from other marketing agencies?
You work directly with the senior marketer doing the work, supported by specialists she directs. We work as partners, aligned on the strategy and the results. Most agencies split your account across teams and channels, and you're left connecting the dots. With Hey Jano, one person owns your work from strategy through execution, and holds all of it to a senior standard.
What industries do you work with?
We have expertise in both B2C and B2B marketing for small to mid-sized businesses. The majority of our clients are e-commerce, local and national service companies, medical practices, manufacturing, and tech. We serve both Memphis-local and national brands.
frequently asked questions
How do engagements start?
With a free 30-minute call and a free audit. We look at what's in place, name what's broken and what's missing, and send you a proposal scoped to what your business actually needs. No pitch on the call, and no obligation after the audit.
What does it cost?
There's no standard package, because no two businesses need the same work. After the free audit, you get a written proposal with deliverables and pricing agreed before anything starts.
How is Hey Jano different from other marketing agencies?
You work directly with the senior marketer doing the work, supported by specialists she directs. We work as partners, aligned on the strategy and the results. Most agencies split your account across teams and channels, and you're left connecting the dots. With Hey Jano, one person owns your work from strategy through execution, and holds all of it to a senior standard.
What industries do you work with?
We have expertise in both B2C and B2B marketing for small to mid-sized businesses. The majority of our clients are e-commerce, local and national service companies, medical practices, manufacturing, and tech. We serve both Memphis-local and national brands.
frequently asked questions
How do engagements start?
With a free 30-minute call and a free audit. We look at what's in place, name what's broken and what's missing, and send you a proposal scoped to what your business actually needs. No pitch on the call, and no obligation after the audit.
What does it cost?
There's no standard package, because no two businesses need the same work. After the free audit, you get a written proposal with deliverables and pricing agreed before anything starts.
How is Hey Jano different from other marketing agencies?
You work directly with the senior marketer doing the work, supported by specialists she directs. We work as partners, aligned on the strategy and the results. Most agencies split your account across teams and channels, and you're left connecting the dots. With Hey Jano, one person owns your work from strategy through execution, and holds all of it to a senior standard.
What industries do you work with?
We have expertise in both B2C and B2B marketing for small to mid-sized businesses. The majority of our clients are e-commerce, local and national service companies, medical practices, manufacturing, and tech. We serve both Memphis-local and national brands.
frequently asked questions
How do engagements start?
With a free 30-minute call and a free audit. We look at what's in place, name what's broken and what's missing, and send you a proposal scoped to what your business actually needs. No pitch on the call, and no obligation after the audit.
What does it cost?
There's no standard package, because no two businesses need the same work. After the free audit, you get a written proposal with deliverables and pricing agreed before anything starts.
How is Hey Jano different from other marketing agencies?
You work directly with the senior marketer doing the work, supported by specialists she directs. We work as partners, aligned on the strategy and the results. Most agencies split your account across teams and channels, and you're left connecting the dots. With Hey Jano, one person owns your work from strategy through execution, and holds all of it to a senior standard.
What industries do you work with?
We have expertise in both B2C and B2B marketing for small to mid-sized businesses. The majority of our clients are e-commerce, local and national service companies, medical practices, manufacturing, and tech. We serve both Memphis-local and national brands.
Hey. Let's figure out where you start.
Book a call. No pitch. No deck. A real conversation about what's broken and what it takes to fix it.
Book a call to have a real conversation about what's broken and how we can fix it.
Your Outsourced Marketing Partner
Work
Connect
Your Outsourced Marketing Partner
Work
Connect
Your Outsourced Marketing Partner
Work
Connect
Your Outsourced Marketing Partner
Work
Connect
© 2026 Hey Jano Marketing & Consulting. All rights reserved.
© 2026 Hey Jano Marketing & Consulting. All rights reserved.